The Use Of QR Codes

How To Use QR codes



In Japan, consumers are used to seeing little boxes of fuzzy codes on almost everything - advertising posters in subway stations, McDonald's sandwich wrappers, beverage wrappers, receipts, T-shirt labels, and building facades. Code technology, called QR or Quick Response, acts as a gateway for anyone with a camera phone to easily move between the digital world and the physical world.

A quick code of scan provides instant access to nutrition information, special offers, content, quotes, or even the ability to make appointments or save the contact information.

QR codes and similar two-dimensional tag technologies have been slower to spread in America. However, marketers say the question is not whether codes will reach the level of ubiquity found in Japan; it is rather the speed with which they will be part of everyday life, like reading a URL.

"They are hiding in the public eye," says B.L. Ochman, General Manager of Emerging Media at Proof Integrated Communications. "Once you start looking, you'll see them in your shampoo, on your bill, in the theaters, all kinds of companies use them."

The technology is easy to use, low cost to your business and requires no special hardware. Done properly, devoting a small square of your package or ad to the code can open a different spectrum of interaction with current and potential customers. This goes beyond traditional advertising by incorporating audio and video elements - and into entertainment that goes from passive advertising to interactive gaming.


In the future, industry experts predict that Americans will be able to pay for a bus ride, buy a soda can, and board a plane using phones with built-in code readers.

At the moment, smart companies are using them to break the wall of customer interaction. Keep these tips in mind when trying for yourself:

Using QR Codes to Market Your Business: Creating a Code

Several types of codes are available on the market, even if they all behave the same way. QR codes are becoming more prevalent, but some companies are choosing Microsoft tags or other 2D code programs. JAGTAG works without a special reader by allowing users to text the image of a tag to a specific number.

No matter which tag format you choose, it will not cost much: most can be created for free through programs such as Google's free QR code creator. Just enter the link you want to send to users and the builder will create a tag that you can easily copy and distribute.

Free code reader apps can be downloaded to any smartphone. According to Ochman, about 82% of phones currently on the market have shooting capabilities, and their number will approach 100%.

Once you have a label, put it on just about anything: packaging, ads, posters, billboards, business cards, signboards, stickers, and your website. Bonterra Vineyards has labels on its wine bottles; Ed Jordan, CEO of JAGTAG, said they see them in New York in bus shelters, phone kiosks, pharmacy signs, cocktail napkins, and sports venues.

The more they appear, the more people get used to the easy transition between the physical world and the digital world.

"Even if you're fighting for space, you really need to differentiate yourself," says Jerry Whiting, president and CEO of Azalea Software, which manufactures the QRdvark Reader for iPhone and Android. "As long as you print packages, why not put a QR on them?"

The key is to be ready at the other end of the code with content that really intrigues the user and allows him to take out his phone and scan it.

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Using QR codes to market your business: what content to offer

A QR code or other 2D tag can link to just about anything. But the content you send back to the user must be useful. "You have to interact with people in interesting and fun ways," Ochman said.

McGuire says that consumers do not want to be bombarded with more brand information or simple advertising. Customers who scan the Microsoft Tag on a Bonterra bottle can receive a recipe, a pairing suggestion, a coupon or a holiday video message.

"It's up to the brand to be as creative as they want with the label," she says. "Then give consumers information that would enrich everyday life."

Jordan says some companies he has worked with sending users slideshows or raffles, while clothing companies send fashion tips.

"Anything that can really be presented in a digital format or image can be sent back to the consumer," he said.

Codes can be specially formatted for contact information so that a person's phone number and email address are immediately added to your contacts. In Japan, foods are usually linked to nutritional information or cooking tips. Sports Illustrated used a JAGTAG in its swimsuit number to link to the photos taken during the photoshoot, which pleased readers.

"It's extremely important that it's as relevant as possible," said Spyro Kourtis, CEO and president of The Hacker Group, a Seattle-based marketing firm that advocates using QR codes for its customers (and has one in his own building). "Go to a generic homepage is an error."

Marketing professionals say companies do not consider mobile devices when designing their campaigns. Content must fit on a phone screen; any video must be short and relevant.

"You have 20 seconds to watch a video to convince them that you're the hottest thing since sliced ​​bread," says Whiting.

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Using QR codes to market your business: change it over time

Another reason why people fall in love with 2D tags: some, such as Microsoft tags, allow companies to edit content without changing the tag. A consumer who tags a label in a magazine may have a different experience from the one that takes this magazine three months later. The advertising campaign is transformed into a living and evolving experience.

"A lot of people think they can just put the barcode where they want and leave it there," says Jordan. "Many campaigns fail because there is a call to action, and the call to action is weak."

Bonterra, for example, modifies its outgoing content to match changing varietals or seasonal chords. "The options are unlimited with tags," says McGuire. "We can change the content of the tag at any time."

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Using QR Codes to Market Your Business: Create Awareness

QR codes have only reached the general public in the last two years, so people are still learning to interact with them. Some experts recommend including a small icon or text instruction in your ad campaign so that people know how to use the tag.

Other companies do this by starting with codes directly linked to a 1-800 customer service number or mailing list. If your company is in the technology sector or is targeting younger markets, it's probably useless. "Most technology specialists know the code and know what to do," says Kourtis.

Dig deeper: How to use multimedia for business marketing

Using QR Codes to Market Your Business: Collect and Use Statistics

Successful campaigns encourage consumers to voluntarily engage with your brand. But there is another benefit to using tags: a simple and transparent way to collect information about potential customers. Beacon systems will track when and where your code has been accessed, what type of phone has been used and can track repeat visitors.

"You need to collect analytical data to justify to companies why you did not waste their money," says Whiting. "You know if it worked or not."

According to Ochman, tagging systems allow companies to easily collect people's phone numbers and email addresses and then ask you if you can continue to contact them with information or offers and help them become repeat customers.
                                                         

                                       ⟹ Thanks For Reading


The Use Of QR Codes The Use Of QR Codes Reviewed by Iqra Nasir on July 23, 2019 Rating: 5

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