Tips To Create A Social Network Platform

Social Media Networking


Social Media is a leading news platform and a global conference that collects and shares the best ideas and insights on the impact of technology and social media on business, society and culture.

Since the creation of Facebook, the social media sector is booming. Mark was the catalyst and catalyst that drove entrepreneurs to think, take risks, and create a new, fresh social network.

Have you ever thought about building your own social network? If the answer is yes, then this article contains all the details that will help you create one.

But how do you start a social network? Do you have the resources to create a social networking site? In this article, we discover everything and give the right steps to succeed.

1. Define your target audience - know your community

Paying attention to this phase and concentrating all your work and all your energy at the beginning will pay off in the end. First, you need to define the kernel and then develop a social network website based on these settings and values. Ask yourself what is the social network service anyway? Defining your target audience using as many filters as you can, will help you build your social media network on a solid foundation later. As we said, this phase is crucial and, by doing it right, you will significantly reduce the level of risk of failure. How to effectively define your target audience? You can choose between two approaches:

Search online


Internet is a very good place of information. You can find, collect and analyze demographic, psychographic and behavioral patterns of large masses of people. There are many resources available that give the right data. You just need to dig deeper. Google must be the starting point that will take you wherever you need to go for this valuable information. Searching online can be time-consuming, but it is reliable and simple.

Test and learn


With this approach, you need a prepared version of your social media that you can test on real people. This approach requires, arranging test people, preparing for various interview questions and providing testing equipment. The downside is that it has costs attached to it, the good thing is that you will have 100% reliable results.

How to create a social network when you have limited resources and what approach should you use? It really depends on the development process and what data you really need. Choose wisely.

2. Develop Growth Strategy Based on Your Users

How to build a social network in a market full of competitors? To build it you need to prepare your growth strategy. Your target audience is defined, you need to be aware of your service. Sounds really simple but this part is tricky too. Fortune is an article on the subject of social networking.

The need to define your audience depends on the fact that the destiny of your social network success depends on it.

There are two things you can do:


Begin Small and slowly expand your base. Remember Facebook started local and small. They used the information in their high school yearbook. They expanded after the network became hugely popular. Entrepreneurs know how to take a calculated risk. Mark is an amazing entrepreneur and business conscious person. You should be one too. You can start your social network with the help of white-labeled instruments, like Ning.

Go Big - Focus on your efforts and your market. Twitter used this strategy and became hugely successful.

Unless you have a unique solution or idea you should always begin small. It's a less risky success strategy. The Go Big Approach will expose your social network to other competitors as well, so growth will be tougher.

3. Follow these checkpoints of social network development

What is a social networking site if not a complex software that needs the right team to be developed successfully? Once you've got all the information you need about your target audience and strategy, and you know the features and look, it's time to share everything with your developer team. Before doing this, you must check that everything is prepared. Here are some checkpoints to reconsider before contacting your development team:

Money - The development process is all about money. Instagram had a development budget of $ 300,000 and Facebook of about $ 500,000. It depends on the complexity of the features you are trying to develop. If you opt for a simple feature, your cost will be lower, at around $ 100,000. Have this in mind.

Platform - Will it be a web-only social network or do you intend to develop a mobile app too? You need to know these things before talking with your development managers. Use the data from your market research to decide what to do. The way to launch a social network in the market is closely related to the preferences of your target audience.

Database Volume - Traffic Estimates - It is not possible to estimate your traffic with an accuracy of 100%. The estimated number that will be close to what will actually happen will be valuable information for your development team. Here are some database options that you can use:

- Use MySQL or PostgreSQL for your structured data.

- NoSQL databases, such as MongoDB for high-load, high-traffic surges

Base your choice on your estimate.

4. Use the minimal and simple social network UX design
How to design a friendly and functional social network?

Keep it minimal and simple. Why these two rules exist? Because users want to create a social network that concerns them, not you. The user experience counts. Create your own network that cares about their journey and the value they derive from it. Flashy social networking designs like HI5 and Myspace did not seem to be doing very well on the market. Facebook, Twitter, Instagram, and Snapchat have one thing in common: a user-oriented design and ease of use. Online tools can also help you. For example, Ning has a simple drag and drop builder that can save you a lot of time.

Here you can check a few steps needed to create your own social network. You need to consider some basic elements before defining your social network interface. You must think about:


Elements of a standard profile
Chat options and features
News Feed Design
Connect buttons
Engagement buttons
Comment area
Social group options
Design of the installation page
The design of the user experience can be tricky. You need to make sure your social network delivers a fun, user-centric experience to your target audience. Consistency between all parts of your social network is imperative. Heavy investment in a quality application architecture is something you need to be prepared for in time, financially, and structurally.

5. Effectively promote your social network

After all, it is said and done and you have the final product in your hands, this is the moment of promotion. Follow the AIDA marketing model. It is an acronym used in marketing that means attention, interest, desire, and action. By following these steps, you will be able to communicate with your target audience to better meet their needs and desires. Implementing the basics of this model in your digital marketing strategy can work wonders. There may even be artificial intelligence inside because we are confidently moving into the world of computers.

The end goal is to properly monetize your efforts in the market. Combine your passion with winning money:

Advertising on your platform - banners, sponsored messages, referrals, brand endorsements.
Cooperation with other companies and influencers via affiliate programs. Affiliate marketing is a well-known monetization method.
Sell ​​digital products (e-books, games, software, music, applications, etc.) and physical assets (paper books, electronics, crafts, food products);
Event organization: billing of participation or sponsorship;
Independent services such as training, coaching, consulting;
Donations - The Donate button could be a good way to generate passive income.
Few concrete digital marketing solutions at your disposal to better promote your social media network:

Build your SEO Strategy - SEO is just as important to social media networks as any other e-commerce site. There are many experts on the market who can help you develop a quality SEO strategy that will not cost you a lot but will improve the ranking and online visibility of your business.
Use Lead Generation Tactics - Create a landing page and give free access to some premium features. This will help you build your database with tracks that you can use later for newsletters and future interesting updates on new features. You can even try some recent chatbots marketing strategies.
Use another social network for promotion - Use your fan base to go further and discover their friends on other social media. Ask them to invite them manually. This means that you need to set an auto-invite system that can invite friends based on their email address or social network profile. Facebook implemented this tactic for so long and later, all popular social media networks did the same. This will really help you build your community.
Find the perfect name for social networking: analyze the popular names of social networks, find the one that best suits your business and use it in your marketing campaign. The name is just as important to your marketing strategy.

Tips To Create A Social Network Platform Tips To Create A Social Network Platform Reviewed by The Blogger on August 31, 2019 Rating: 5

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